Summary of Situation Presented in the Case A 1997 Kurt pink-orange and Associates (KSA) have showed that 36% of consumers were willing to pay more for economic consumption vesture (Lves and Piccoli, 2003, p. 80). Catering to this, various e-commerce initiates have been launched utilizing information technologies and automation that cook the linkage between a imposters preferences and the capability of a manufacturer to produce apparel ground on these preferences, or mass usageization. It is a process that uses the same(p) toil resources to manufacture a variety of similar, yet respectively alone(p) products (TC, 2002). Apparel customization comes in three varieties, personalization, fit and design. Among various players, spheres invert custom tailored apparel initiative is a hugely successful store of IT-driven strategy. The company sells traditional threads stressing touch and value and the primarily means of marketing is catalog and potency catalogs. It i s one of the first major apparel firms to recognize the in demand(predicate) Internet economics (Lves and Piccoli, 2003, p. 81). The CEO stated in his 1999 yearly report that every sale through Internet potentially could be more profitable than through the catalog due to savings in selling costs that accounted for 40% of pops End operating costs. In collaboration with its partner, range of a function Solutions Inc.
, Lands End launched several Internet-based custom tailored programs with a unsubtle global reach of its supply chain and all custom products were made in Mexico. Since then, the company has managed to sustain its comp etitive return derived from IT-driven init! iatives and doubled its net income in just four eld while total sales only increased a relatively moderate 14% in the same period. 2. Â Â Â Â Â Â Â Â action Factors a) Â Â Â Â Â Â Â Â Barrier of Entry and the Exclusivity According to Porters matched Forces modeling (CFM), additional companies may be reluctant to visualise the custom apparel market due to several factors, in particular, i) ... If you lack to get a full essay, order it on our website: BestEssayCheap.com
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